Whether operating in a launch or growth phase, it is prudent for startup leaders to address these common marketing missteps ...

Key AI-driven trends include hyper-personalization, AI-driven content creation, and improved customer interactions through ...

In the fast-paced world of franchising, the stakes are high, and the pressure to meet growth goals is unrelenting. For many ...

Josh Goldstine, the Warner Bros. marketing chief who spearheaded the “Barbie” promotional campaign heard ’round the world, is ...

ChatGPT is a valuable tool in the digital marketing arsenal; however, just like other Artificial Intelligence applications, ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience ...

The U.S. Department of Education's Office of Federal Student Aid has fined Baker College $2.5 million as part of a settlement ...

January often feels like a sluggish month. The holiday rush is over, and business activity might still be in a cooling-off period. But instead of sitting back, why not use this time to give your ...

Lytics, a Portland company that raised $58 million to develop technology for corporate marketing, said Wednesday it has sold ...

"Clients today are more informed," ARI Financial Group's Arik Bouskila says. "But not necessarily better informed." ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...