Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public ...

Global Marketing and Communications has created a variety of formal and informal University-branded Zoom templates to bring a Northwestern look and feel to all your digital learning, virtual meetings, ...

Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.) ...