In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

Another form of cooperative advertising is sponsored by ... Be careful to coordinate any co-op advertising you do within your overall marketing scheme. Only use co-op advertising if it meets ...

The ruling BJP in the State and the opposition Congress and the Janata Dal (Secular) have been engaged in a war of words in recent days after the Gujarat Cooperative Milk Marketing Federation ...