A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems have announced a first-of-its-kind strategic ...

CHICAGO, Dec. 03, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates providers ...