Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Nike's high R&D and marketing expenses relative to gross margins highlight the challenge of achieving profitable growth. Read ...

Nike launched fewer running shoes in 2024 than competitors like Brooks and Asics. It's going to have to catch up this year.

Nike Inc (NYSE: NKE) ended 2023 by reporting declining revenue and profit despite beating both top and bottom line estimates with its latest quarter results. Fiscal second quarter highlights ...

The company has run into several challenges, the biggest being its distribution model. In 2017, it decided to grow its direct-to-consumer (DTC) business under the Nike Direct label to become less ...

One of Nike's social media posts has attracted attention not for the sportswear on display - but for the model's body hair. The latest picture on its Nike Women Instagram page shows model and ...

Nike expects Q3 sales to be down low double-digits Hill says refocusing business on sport & selling more items at premium prices Co beats Q2 revenue and profit estimates Dec 19 (Reuters ...