In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

For Good" is expected to be similar to the playbook used for "Wicked," with a few alterations to avoid oversaturating ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side. Before we ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

As health care prices rise, benefits professionals need to be ready to offer alternate solutions and more options to their ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...

In this four-week asynchronous eCourse, participants will explore how a well-developed marketing plan drives the creation of promotional plans, allowing librarians to better serve their patrons, ...

On behalf of the Glenwood Springs Tourism Management Board, I am thrilled to announce the City of Glenwood Springs has approved its first Destination Management and Strategic Marketing Plan. The City ...

THE Board of Investments (BoI) said it expects to finalize its Foreign Investment Promotion and Marketing Plan (FIPMP) by January. Lanie O. Dormiendo, a director at the BoI International Investments ...