To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

Consumers in the U.S. are increasingly finding it harder to trust the brands they do business with. This is why Newsweek is ...

Sales of generic brand products hit an all-time high last year as consumers placed more trust in grocery retailers.

Who makes the best gas, induction, and electric ranges for your kitchen? Consumer Reports' lab data and survey results reveal ...

Luxury, once deemed immune to market shifts, faces a reality check post-Covid. Surging prices spark consumer doubts on social ...

During the past five years, investing in cannabis stocks has led to dreadful returns for investors. One of the top cannabis ...

As reported by Cybernews, the cybersecurity company Check Point details the most impersonated brands in phishing schemes from ...

A "Rebuild Altadena" tote from Kikay. A “Palisades Strong” hat from Only the Lonely. A “Love L.A.” graphic T-shirt from the ...

As domestic spending falters, Chinese consumer brands are eyeing global markets, but tariffs and cultural barriers could get ...

A study by Plant-A Insights in partnership with USA TODAY analyzed which companies offer the best customer service.