Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.

Microsoft Excel is a spreadsheet software with legions of fans. Learning Excel and its functions and formulas can be tricky, ...

Colombian frame builder Scarab Cycles says a limited edition Factor bike using the same Scarab name has caused some confusion ...

Brand assets are marketing materials conveying the look, feel, and message of your business. Having a cohesive suite of ...

Good creative branding involves reasoning, elements beyond logos and colors, and resonating with the target market. Logos ...

The 1970s were a bold, transformative decade for design, and typography was no exception. As phototypesetting matured, ...

This design wasn't immediately popular with everyone. But today Megan Allcock, junior designer at ilk Agency, reckons it's one of the best logos of the 2020s so far. “It might not initially seem it, ...

Kulick: We are all on the eve of the celebration of our country’s 250th anniversary as the greatest “experiment” in history.