Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

In business, data empowers everyone involved. To effectively translate climate data into consumer-facing messaging, it’s ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

There's no single definition for artificial general intelligence.Dario Amodei, the CEO of Anthropic, previously predicted ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On ...

At the end of last year, 34.5% of marketing jobs were entry-level roles, a 14.7% increase over the year-earlier period, ...

"I think the misconception is people always try to say, 'Well, a commuter school cannot be academically as good as others,' ...