Reputation management is about establishing, building, and protecting the trust people place in a brand or individual.

What are the best email marketing trends that can help your business get ahead of the competition? From using a lead magnet ...

According to MoEngage’s Email Benchmark Report for 2025 and Beyond, personalized emails outperform the generic ones. The ...

Edition of ET Brand Equity Digital Cover features Puneet Das, president - packaged beverages, Tata Consumer Products. Das shared his observations on the shift in tea consumption in the country, why ...

In a rapidly changing world, public relations and reputation management are at the forefront of challenges and opportunities offered by technological advancements, shifting expectations from consumers ...

The evolution of AI, more limited-time product offerings and GLP-1 use for weight loss are among the issues expected to play ...

1. CREATE AN IMMERSIVE METAVERSE EXPERIENCE FOR CLIENTS.

Ad Age sat down separately at CES with two of advertising’s leading men—WPP CEO Mark Read and John Wren, chairman and CEO of ...

From a curated restaurant list inspired by music to music videos, Ad Age recaps the latest Top 5 music campaigns.

As with all things that intersect technology and commerce, business-to-business (B2B) vs. business-to-consumer (B2C) ...