If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content ...

AI image generators are great for brainstorming ideas, mocking up potential designs and creating personalized AI images. Even if you're not the most artistic, these programs offer a lot of tools ...

AI is transforming marketing, but too many companies use it ... Text-based AI leads the way, but image and video generation are catching up quickly, marking a shift in how companies create content.

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

The "Get Wrecked on Keppel" was a raunchy marketing campaign designed to paint a picture of Great Keppel Island as a singles party utopia. Now the island is home to a dilapidated, abandoned resort ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

The consultancy industry is one of the most diverse markets within the professional services industry, and, as such, a wide spectrum of types of consultant are found in the industry. Moreover, being a ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...