AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Analytic Partners has acquired marketing analytics software company Analyx to bolster its presence in Europe.The announcement ...

Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems have announced a first-of-its-kind strategic ...

The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Meta CEO Mark Zuckerberg pushed Facebook and Instagram into a new era when he announced that they would follow in the ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.

A key component of Zepto's marketing approach, gift boxes serve as a sampling vehicle for various brands present on the ...

Seeking ways to build trust with a digital audience? Learn strategic approaches to building the trust factor in the digital ...

The Winter Chill is here, and with it comes multiple impacts with snow and a wintry mix ...

We came across a bullish thesis on The J. M. Smucker Company (NYSE:SJM) on Safe Harbor Stocks’ Substack by Kristopher Rymer.

Ad and sales promotion expenses are expected to increase by 100-200 basis points as a percentage of revenue, further ...