2. Build An AI Roadmap: Based on this vision, a roadmap turns AI into a tool that works for each marketing priority. Focusing ...

The Office of Inspector General (OIG) of the U.S. Department of Health & Human Services (HHS) issues Special Fraud Alerts ...

Key highlights of the 2025 plan include the expansion of marketing efforts of the award-winning “As Much Joy As You Can Pack In” campaign, which covers the the region’s culinary, outdoor, and cultural ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Savvy marketers know it’s vital to reach customers at every point in their journey, ensuring the experience they have is ...

New year, new me, says System1’s Andrew Tindall. He’s dumped his vices for January [RIP Guinness] - now it’s time for the ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...

Thanks to its versatility, thought leadership can play a pivotal role in helping law firms execute on their 2025 strategic ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

If it's to be believed, we might have been given our first proper glimpse of what the console will look like, but is that going to push Nintendo into getting its official reveal o ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.