The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

On the ground floor of a nondescript condo building in east Austin last month, the wife-and-husband co-founders of Poppi made ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

Marketing in 2025 is about working smarter, not harder. With so many tools, platforms, and strategies to juggle, it’s easy to feel overwhelmed. The good new ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending ...

Retail hiring trends across the sector are evolving rapidly to keep pace with consumer behaviours, tech advancements.

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

As the bull market returns, trading giveaways like MEXC's Supercar Giveaway are proving to be powerful tools for boosting ...