Long before the release of the Hema Committee report in August 2024, which exposed the deep fractures beneath Malayalam cinema’s progressive façade, filmmakers Indu Lakshmi and Mini IG had sought to ...

Many businesses have used nostalgic marketing to create a strong connection between a product and customers' emotions. This ...

The recent TikTok bans and platform changes on X and Meta have left many professionals questioning their reliance on social ...

Approach people independently: One of the best places to find tutors, especially in the early stages, is your network! Start ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

Ding, Z. (2025) An Analysis of Snow Sports Promotion in China through Different Social Media Platforms. Open Journal of Business and Management, 13, 489-501. doi: 10.4236/ojbm.2025.131027 .

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

For Good” is expected to be similar to the playbook used for “Wicked,” with a few alterations to avoid oversaturating ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

President Trump's flood-the-zone strategy is overwhelming but his setback on birthright citizenship is a good sign.

Marketing in 2025 is about working smarter, not harder. With so many tools, platforms, and strategies to juggle, it’s easy to feel overwhelmed. The good new ...