On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Super Bowl 59 is almost here, and with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver ...

Technological innovation, shifting consumer behavior, and regulatory challenges will shape the marketing industry even more ...

The vignette film is a long-standing tradition for the event, with this year’s being created by Forsman & Bodenfors.

By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

To mark the Year of the Snake, Gucci delivers a heartwarming tale of connection. In a stylish short film, Ni Ni and Xiao Zhan ...

I started to wonder whether it’s still a thing? Leaning into cliche, I pictured a healthier, more mindful Gen Z audience who ...

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...

B2B tech rarely gets to play the headliner, but one marketing boss is rewriting the rules. With bold campaigns featuring real ...

The future of marketing belongs to brands that can navigate stricter regulations and savvy consumers. Victoria Smith, head of ...

The pioneer of marketing in the sky is finding new fans by leaning into the blimp’s silly side. Its comms chief tells The ...

While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...