If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar has already announced a special guest for the Super Bowl 59 halftime show. Here's the latest on who else will perform with Lamar:

Taylor Swift & more celebrate the Chiefs big win, securing their spot in the Super Bowl. SZA is confirmed to join Kendrick Lamar during the halftime show, the world commemorates Kobe Bryant's passing and more.

Lynda Carter and Jessica Altman had a fun mother-daughter date during Paris Fashion Week. The "Wonder Woman" star stepped out with Altman at the Schiaparelli Haute Couture Spring-Summer 2025 show on Monday at the Petit Palais. Carter also opted for a midi dress and a leather jacket.

When Kendrick Lamar was surprisingly announced as the halftime performer for Super Bowl 59 in New Orleans, it brought forth a lot of questions. Sure,

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?