Universal's ‘Wicked: For Good' creates a unique marketing challenge
For Good” is expected to be similar to the playbook used for “Wicked,” with a few alterations to avoid oversaturating ...
Spin-Off To Unlock Value For Lionsgate Studios Business
Lionsgate Studios is set to benefit from a valuation re-rating due to a simpler corporate structure and improved licensing opportunities post-spin-off. Learn more on LION stock here.
Mumbai: BMC Enforces Strict Rules On Outdoor Advertisements, Lists Approved Spaces And Penalties For Violations
Mumbai: As the draft policy for the 'Outdoor Advertisement Display' is still under review, the BMC has identified temporary ...
Meta Is a Digital Advertising Juggernaut Poised to Increase Its Market Share
We view Meta as the clear leader in social media. The firm’s application lineup, which includes Facebook, Instagram, WhatsApp, and Messenger, has close to 4 billion monthly active users, giving Meta ...
Check out the 2-page pitch deck Pinterest is using to woo advertisers as chaos swirls around TikTok
Pinterest is pitching TikTok advertisers with a new deck showcasing a "bonus media" offer to entice them to switch.