TikTok stated in a court filing last month that if the ban moves forward, businesses and creators could lose $1.3 billion in ...

Key AI-driven trends include hyper-personalization, AI-driven content creation, and improved customer interactions through ...

In the fast-paced world of franchising, the stakes are high, and the pressure to meet growth goals is unrelenting. For many ...

Generative AI has taken the marketing world by storm over the last few years — but unsurprisingly, attitudes toward AI ...

AI, particularly generative AI (GenAI), will continue to reshape marketing strategies in 2025. This isn’t just about ...

Josh Goldstine, the Warner Bros. marketing chief who spearheaded the "Barbie" promotional campaign heard 'round the world, is ...

Since 1997, this slogan has been used to refer to the stimulating properties of the energy drink and is linked to its ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Discover the top trends in healthcare marketing for 2025, including the use of artificial intelligence and personalization through digital platforms.

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity ...

As we approach 2025, brands will need to adapt to these evolving trends by embracing more strategic, inclusive, and immersive approaches. By leveraging technology and focusing on genuine consumer ...

Jeff Goldstein will now oversee all theatrical exhibition efforts across the world. A new marketing chief has yet to be ...