The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

In business, data empowers everyone involved. To effectively translate climate data into consumer-facing messaging, it’s ...

Anthropic CEO Dario Amodei said it was an "evocative phrase for all the power and all the positive things" and "all of the ...

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

"I think the misconception is people always try to say, 'Well, a commuter school cannot be academically as good as others,' ...