Analytic Partners has acquired marketing analytics software company Analyx to bolster its presence in Europe.The announcement ...

In this week’s edition of our social media strategy series, we delve into how Perfora is redefining oral care marketing by using humour, influencer collabs, and creative visuals to connect with a ...

We came across a bullish thesis on The J. M. Smucker Company (NYSE:SJM) on Safe Harbor Stocks’ Substack by Kristopher Rymer.

The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...

Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at ...

Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different audience segments ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Since taking charge in 2022, Isha Ambani has expanded the company’s presence in the global luxury retail sector. The year 2024 will see the Indian debut of brands such as Old Navy, Armani Café, Shein, ...

A key component of Zepto's marketing approach, gift boxes serve as a sampling vehicle for various brands present on the ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Here's how Apple took the iPhone 16 Pro's video capture and playback to another level with 4K 120fps slow-mo recording, ...