With the big game just a couple of weeks away, the biggest chains are prepping their TV ads while smaller concepts are ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Carnival is poised for revenue growth due to strong yield momentum, new destinations and effective marketing. Read why I have a buy rating on CCL stock.

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.

The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...

People spend extensive time on social media and face a flood of content, some of which is inauthentic sponsored content. Brands must be honest and tailor their messages to diverse audiences to build ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Not every channel in your marketing mix should be measured by direct purchases. Just last year, in North America, the average person owned 13 devices – a 63% increase from 2018. Users leverage ...