In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side. Before we ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

Wrapping Up Your Website Marketing Plan The long and short of it is that there are two phases to your website marketing plan: ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

As health care prices rise, benefits professionals need to be ready to offer alternate solutions and more options to their ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...

The November election brought to light how influential influencers are within the news space, with one in 4 adults over the ...

THE Board of Investments (BoI) said it expects to finalize its Foreign Investment Promotion and Marketing Plan (FIPMP) by January. Lanie O. Dormiendo, a director at the BoI International Investments ...