Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Explore how to keep your business in operation with marketing strategies that will convert many visitors to customers to retain them with this guide and stay ahead of the competition.

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

It also highlights the problem some advisors face of putting a marketing strategy in place, following it until the moment it is about to yield results, then abandoning it because “it isn’t working” ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

For over three hours, busy commuters rushing through the train station came face to face with a re-enactment of one of the ...

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending ...