Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

Marketing in 2025 is about working smarter, not harder. With so many tools, platforms, and strategies to juggle, it’s easy to feel overwhelmed. The good new ...

For Good" is expected to be similar to the playbook used for "Wicked," with a few alterations to avoid oversaturating ...

Shopify is one of the most popular platforms for creating online stores. It provides the tools and features needed to grow a business online. Key Takeaways ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

Age of Division," and tickets for "The Fall: Director’s Cut," (C) and "Lust, Caution," provided by Mindmark & The Coop ...

Jessica Jensen has been appointed as LinkedIn’s new chief marketing and strategy officer, effective 21 January. With over 25 ...

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing ...

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

The anti-Trump posters, which depict the president-elect with the words “Keep DC trash free,” initially appeared to be created as transit ads funded by the district’s government and were ...